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China’s Struggle With “Happy Girl”
Written by: Christiane Schaefer China and voting- two things that do not go well together. The article of the Economist “Talent shows in China: No voting please, we’re Chinese” is an example of how...
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DreamWorks’ Market Development in China
Written by: Alyse Dunn The WSJ’s article DreamWorks in China is an example of how diversification into a regulated market, such as China, can impact a company. By identifying opportunities and threats,...
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Air Pollution: Marketing Threat or Opportunity?
Written by: Elizabeth Ryckewaert Afr: Sub-Saharan Africa; Amr: Americas; Emr: Eastern Mediterranean; Eur: Europe; Sear: South-East Asia; Wpr: Western Pacific; HI: High income; LMI: Low and middle...
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The Future of Global Marketing Is Mobile
Written by: Usen Esiet The article in 234Next is an example of how technological innovations impact global marketers and make global expansion of multinationals both possible and desirable. In...
View ArticleAd of the Week: Norwegian Directorate for Children, Youth and Family Affairs
Written by: Usen Esiet The Norwegian Directorate for Children, Youth and Family Affairs is currently using this creative and compelling ad to raise awareness of the need for more foster families for...
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PREMIUM POSITIONING: NIKE+ FUELBAND
Written by: Usen Esiet More recently, it has become widely recognized that up to 90 percent of new product introductions fail. These product failures can be attributed to a variety of reasons, ranging...
View ArticleTHE FUTURE OF TV: A CREATIVE PERSPECTIVE FROM DAN WIEDEN
Written by: Usen Esiet The media landscape has evolved tremendously in the past decade, with social media and digital technologies playing an ever increasing role in how brands communicate with their...
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Creativity Across Cultures
Today we had the wonderful opportunity to visit both Edelman and Mediaman. While all speakers had very diverse talking points there were two themes that ran throughout the day: creativity across...
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The Media Landscape in China
China currently has the largest media landscape in the world with regard to the number of radio, TV and newspaper users. Besides the traditional media channels, new media users, i.e., internet and...
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